Chenghuang Jewelry Market Chart

Chenghuang Jewelry(ChenghuangJewelry)Brand Introduction
Chenghuang Jewelry is a well-known gold and jewelry retail brand in Shanghai, China, Originally founded in1996year, Headquartered in ShanghaiYuyuanCommercial district. brand with GoldSell for Core, BothDiamond, jadeite, etc. business, relying onYuyuanCulturalLandmark and State-owned enterprisebackground, becomingTrusted by consumers in Yangtze River Delta region gold jewelryshopping choices.

brandOverview
Foundtime: 1996year(predecessor for ShanghaiChenghuang Templegoldsilver jewelryBrand store)
Enterprisenature: country has holding(Under Yuyuan Corporation)
Brand Positioning: CulturalCharacteristicgold jewelrybrand, main productsWeddingGold and Intangible Cultural Heritage craft
CoreAdvantage:
✔Yuyuan commercial district landmarkstores(yearSellamount exceeding15Hundred million)
✔Shanghaigold ornamentsChairman unit of industry association
✔Intangible Cultural HeritageInherit(Yuyuan filigreesettingcraftsmanship)

core business
GoldProduct
InvestGold Bars(ShanghaiGold ExchangeCertification)
ancient methodGold("Chenghuang Ancient Charm"Chisel engravingSeries)
WeddingThree golds("Tenred dowry"theme)
CharacteristicJewelry
jadeitejade(Jieyang-style carved pieces)
DiamondWedding ring(GIA/NGTCDual certificates)
silverwareOrnament(Yuyuan cultural creative collaboration models)
CharacteristicServe
Gold buyback(real-time gold price-1CNY/GramHandling fee)
Lifetime free cleaning(including non-storePurchaseJewelry)
Old material zero-loss trade-in(Limited to originalbrandProduct)

MarketLayout
storesDistribution:
✔ShanghaiCoreCommercial district(20+directly-operated stores)
✔Jiangsu, Zhejiang key cities
✔onlineChannel(Tmall"YuyuanJewelry"flagship store)
iconicstores:
▶Yuyuan Chenghuang Jewelry flagship store(national level"gold jewelryCulturalexperience pavilion")
▶Nanjing East Road Pedestrian Street store
Brand Culture
CoreConcept: "Gold heirloom inheriting Chenghuang rhyme and fortune"
CulturalCharacteristic:
✔Integrate intoYuyuanFolk elements(Lantern Festival limited edition)
✔Intangible Cultural HeritageFiligreesettingcraftsmanshipShow

brandHonor
ShanghaiFamous brandProduct(Continuous10year certified)
China Time-honored Brand(2010year certified)
ChinaJewelryjadeJewelry Industry Association"trustworthyOperateDemonstration unit"

Contact information
Official website: www.chjewellery.com
Customer service hotline: 400-821-5588
main storeAddress: ShanghaiHuangpu DistrictYuyuanRoad218No.

ConsumptionHint
Culturalexperience: YuyuanFlagship store can observeIntangible Cultural Heritage artisanon-siteMake
PromotionNode: Every yearYuyuanDuring lantern festival(Spring Festival)Processing fee5Discount
buybackNotes: Need to bring ID card and originalPurchasereceipt
asShanghaigold jewelry Culturalbusiness card, Chenghuang JewelryRely onYuyuangeographicalAdvantage and Intangible Cultural Heritagecraftsmanship, becomingWeddingConsumption and GoldInvest optimal. its ancient methodGold and Yuyuan cultural creative models suitable for wearing and CollectValue.