Lao Feng Xiang Introduction

Lao Feng Xiang(LaoFengXiang) is one of the oldest jewelry brands in China, Founded in1848year(Qing DaoguangTwoTenEightyear), Headquartered in Shanghai, isChinagold jewelryIndustry Leading enterprise. with downis its detailedIntroduction:

brandOverview
Foundtime: 1848year(predecessor for "Fengxiang Silver House"), 1949years later re- for country has Enterprise, now for mixed ownership has systemEnterprise.
affiliatedGroup: Lao Feng XiangCo., Ltd. has limitedCompany(ShanghaiState-owned enterpriseholding, AshareLaunch, StockCode: 600612).
Brand Positioning: inhigh-endgold jewelrybrand, main products"classicCraftsmanship" and "CulturalInherit", Balancefashionableinnovative.

core business
product line
gold ornaments: TraditionalPure gold, 3D hard gold, ancient methodGold(such as"Treasure Gold"Series), WeddingGold, etc. .
Diamond and settingcategory: Wedding ring, colored gemstones, K-goldfashionableJewelry.
CulturalIPSeries: and Palace Museum, Dunhuang, etc. Cooperation, LaunchChina ChicCollaboration(such as"Palace Museum Blessing"Series).
Wristwatch and Craftsmanshipproduct: precious metalsWristwatch, gold and silverOrnament, etc. .
CraftsmanshipCharacteristic
InheritIntangible Cultural Heritagecraftsmanship(such asFiligree, Chisel engraving), hasMultiple national patents.
"Treasure Gold""ancient methodChisel engraving", etc. Series with highPurity and Known for exquisite craftsmanship.

MarketLayout
storesQuantity: global exceeding5000stores(Direct operation+Franchise), coveringChina's has Province and Overseas Chinese community(such as New York, Sydney).
iconicstores: ShanghaiNanjingEast RoadLao Feng XiangSilver Shop Main Store(Century-old historical landmark).
e-commerceChannel: Tmall, JD.com, Douyin, etc. All-platform operation.
Brand Culture
CoreConcept: "classic and innovativeequally important", Integrates Shanghai-style culture and TraditionalAuspicious Meaning.
brandSlogan: "Century-oldLao Feng Xiang, classicnewfashionable".

brandHonor
China Time-honored Brand(2006Year Ministry of Commerce first batch certification).
Ranked for consecutive years"China500 most withValuebrand""Global luxuryHundredstrong".
ShanghaiWorld Expo, CIIE, etc. Designated precious metals for international exhibitionsProductSupplycommerce.

Contact information
Official website: www.laofengxiang.com
Customer service hotline: 400-820-5623
if needed solve most newProductorCraftsmanship, can visitOfficial website"Intangible Cultural Heritage craft"columnorofflineflagship storeexperience.